In April 2025, the globally leading cryptocurrency trading platform Gate.io reached an important milestone in its brand development—officially announcing the change of its Chinese name from "芝麻开门" to "大门交易所" (Gate Exchange). This renaming not only reflects the platform's strategic adjustment towards globalization and brand upgrading but also showcases its ambition and strength after 12 years of deep cultivation in the digital asset trading field. This article will explore the background and significance of this renaming, as well as the latest ways for domestic users to access Gate Exchange, providing readers with comprehensive platform information.
Gate Exchange Domestic Official Website Navigation: https://href.host/gate
Gate APP Domestic Download Link: https://href.host/gateapp
Background of the Renaming: From 芝麻开门 to 大门交易所#
Since its establishment in 2013, Gate.io has rapidly grown into one of the world's well-known cryptocurrency exchanges, thanks to its secure, stable, and diversified services. The original Chinese name "芝麻开门" was inspired by the spell that opens treasures in "Ali Baba and the Forty Thieves," symbolizing the opening of the cryptocurrency world for users. This name was officially adopted during the brand upgrade in July 2020, embodying the platform's commitment to user-friendly and innovative services.
However, with the rapid development of the blockchain industry and changes in the global regulatory environment, Gate.io has continuously expanded its business landscape over the past few years, gradually transforming from a simple trading platform to a comprehensive digital asset service platform covering Web 3.0, DeFi, NFTs, and public chain ecosystems. In 2025, coinciding with the platform's 12th anniversary, Gate.io chose "大门交易所" as its new Chinese name, aiming to better reflect its international vision and industry leadership.
The term "大门" (Gate) is concise and powerful, symbolizing openness and inclusiveness, representing the platform's commitment to providing broader digital asset trading and investment opportunities for global users. This renaming is not only a brand refresh but also a strategic layout for the development of the next decade, marking Gate.io's transition from "opening the treasure door" to "building the global digital asset ecosystem gate."
Significance of the Renaming and New Directions for the Platform#
Brand Upgrade and Globalization Strategy#
After renaming to "大门交易所，" Gate.io has further clarified its direction for global development. It is reported that the platform currently serves millions of users in over 224 countries and regions, supporting the trading of over 3,800 cryptocurrencies, with trading volume consistently ranking in the top ten globally. The new name discards the more culturally nuanced "芝麻开门" in favor of the more universal and modern "大门，" making it easier for global users to understand and remember, while also aligning better with its strategic needs for establishing compliant operational centers in multiple countries and regions.
In addition, Gate.io has invested significant resources in compliance in recent years. The platform has obtained multiple regulatory licenses in Malta, Australia, Hong Kong, Dubai, and other locations, ensuring the provision of safe and legal digital asset services globally. The newly renamed "大门交易所" will continue to be built on compliance, attracting more international users to join its ecosystem.
Ecological Expansion and Technological Innovation#
In addition to brand upgrading, Gate Exchange is also continuously making efforts in technological innovation and ecological construction. The GateChain public chain, as the core technological achievement of the platform, focuses on asset security and DeFi applications, providing users with decentralized trading solutions. At the same time, the Gate Labs incubation program and NFT trading platform have also sparked new trends in the blockchain field, supporting the innovative development of more quality projects and artworks.
In terms of user experience, Gate Exchange has optimized the trading interface, introduced multi-language support, and launched a mobile app, making it convenient for global users to conduct trading operations anytime and anywhere. The platform also offers a variety of financial products, including current and fixed-term wealth management and digital currency lending services, to meet the needs of different investors.
Community and Cultural Activities#
To celebrate its 12th anniversary and brand renaming, Gate Exchange plans to hold a grand offline celebration in Dubai at the end of April 2025, inviting global users, industry experts, and partners to witness this historic moment together. In addition, the platform is strengthening interaction with users through live broadcasts, chat rooms, and community activities, deepening its user base with benefits and sincere communication.
How Can Domestic Users Access Gate Exchange?#
Due to regulatory policies in mainland China, Gate.io has blocked website access from mainland IPs and removed its app from domestic application markets. However, domestic users can still safely access the platform through the official navigation links provided. Here are the latest access methods:
- Gate Exchange Domestic Official Website Navigation: https://href.host/gate
- Gate APP Domestic Download Link: https://href.host/gateapp
Users should ensure a stable network environment when accessing and complete KYC (identity verification) to unlock full functionality. The KYC process consists of two steps: KYC1 requires submitting valid identification (such as a passport or ID card), and KYC2 requires additional address proof. Verification is usually completed within 30 minutes to 12 hours, ensuring the security of user assets and transactions.
It is worth noting that domestic users should bind Google Authenticator or email verification before trading to enhance account security. The platform supports various deposit methods, and users can obtain deposit addresses through the wallet page to quickly deposit crypto assets and start trading.
Core Advantages of Gate Exchange#
The renamed Gate Exchange continues the consistent security and innovation genes of Gate.io. Here are its main advantages:
-
Rich Cryptocurrency Support: The platform has launched over 3,800 cryptocurrencies, including mainstream coins like Bitcoin and Ethereum, as well as many potential niche coins, providing traders with diverse choices.
-
Low Trading Fees: The trading fee for ordinary users is 0.2%, and lower rates can be enjoyed through the use of referral codes, VIP upgrades, or GT token payments, even as low as 0%.
-
High Security: 98% of assets are stored in cold wallets, using multi-signature, SSL encryption, and other technologies to ensure the safety of user funds.
-
Diverse Trading Modes: Supports various trading types, including spot, margin, and perpetual contracts, to meet different investment styles.
-
Quantitative Trading Features: Users can customize automated trading strategies, freeing up time from manual monitoring.
Future Outlook#
The renaming of Gate Exchange is not only a refresh of its brand image but also a firm commitment to future development. In the face of the rapid iteration of the blockchain industry and fierce competition in the global market, the platform will continue to be user-centered, deeply cultivate technological innovation, and expand its ecological layout. Whether for novice investors or seasoned traders, Gate Exchange is dedicated to providing a secure, convenient, and efficient trading experience, helping users achieve wealth appreciation in the crypto world.
Conclusion#
From "芝麻开门" to "大门交易所，" Gate.io has proven its leading position in the digital asset field over 12 years. The new name carries a greater mission, and a new journey has begun. For domestic users, accessing this global crypto feast is easy through the official navigation link https://href.host/gate and the app download address https://href.host/gateapp. In the future, Gate Exchange will continue to lead the blockchain industry to new heights with an open attitude.