In April 2025, the cryptocurrency world welcomed a significant announcement: the well-established cryptocurrency exchange "Gate.io" officially rebranded to "Big Door Exchange." This brand upgrade not only sparked widespread discussion within the industry but also piqued the interest of many users regarding the reasons behind the name change and how to continue accessing this platform domestically. This article will analyze this event from multiple perspectives, including the background, significance, impact, and methods for domestic access, combined with the latest internet information.
Big Door Exchange Domestic Official Website Navigation: https://href.host/gate
Big Door APP Domestic Download Link: https://href.host/gateapp
I. Background of the Name Change: From Gate.io to Big Door Exchange#
Since its establishment in 2013, Gate.io has gone through 12 years of development. As one of the world's well-known cryptocurrency trading platforms, it is famous for supporting small coin trading and providing diverse blockchain asset services. In 2020, the platform officially adopted the Chinese name "芝麻开门" (Gate.io), a name that is not only catchy but also carries cultural significance, symbolizing the opening of the door to wealth. However, with the rapid development of the cryptocurrency market and increasing global competition, brand upgrades have become a necessary path for many exchanges seeking long-term development.
According to the latest information online, the renaming of Gate.io to Big Door Exchange is not just a simple name change but a comprehensive renewal of the entire brand strategy. The year 2025 marks the platform's 12th anniversary, which is seen as an important milestone. The name "Big Door" not only summarizes past achievements but also represents a new positioning for future development. Industry insiders analyze that the name "Big Door" is more concise and grand, conveying an image of openness, inclusiveness, and leadership in industry development, aligning with the platform's strategic goals in globalization and ecological layout.
Additionally, the regulatory environment in the cryptocurrency industry has become increasingly strict in recent years, requiring exchanges to present a more robust and professional brand image. Compared to the slightly relaxed cultural connotation of "Gate.io," "Big Door Exchange" better highlights the platform's stability and authority as an international financial technology enterprise. This was confirmed at the recent brand launch event held by the platform. It is reported that Big Door Exchange plans to hold a grand offline celebration in Dubai to showcase its influence in the global market and further consolidate the results of the brand upgrade.
II. Significance and Impact of the Name Change#
1. Brand Internationalization and Market Competitiveness Enhancement#
After rebranding to "Big Door Exchange," the platform's recognition in the international market is expected to further increase. "Gate," as the English brand name, has accumulated millions of users across 224 countries and regions globally, while "Big Door," as the Chinese name, not only retains the phonetic association with "Gate" but also aligns better with the trend of concise naming in internationalization. This naming strategy helps the platform stand out in a fiercely competitive market, differentiating itself from leading exchanges like Binance and OKX.
2. Deepening Ecological Layout#
The renaming of Big Door Exchange is also accompanied by a comprehensive upgrade of its business ecosystem. According to online news, the platform has not only focused on cryptocurrency trading in recent years but has also made continuous efforts in areas such as DeFi, NFTs, and blockchain technology research and development. The newly named "Big Door" is imbued with broader connotations, symbolizing a transformation from a single trading platform to a comprehensive blockchain ecological platform. In the future, the platform may launch more innovative products and services to further enrich the user experience.
3. Impact on Users#
For ordinary users, the name change may bring a certain adaptation period in the short term, but in the long run, brand upgrades typically come with better services and higher security. Existing users need not worry about the safety of their account assets, as the platform has clearly stated that all user data, assets, and trading functions will seamlessly transition to the new brand. Additionally, the newly renamed Big Door Exchange may launch a series of promotional activities, such as reduced trading fees or new user rewards, to attract more users to participate.
III. Methods for Domestic Access to Big Door Exchange#
Due to strict regulatory policies on cryptocurrency trading in mainland China, Big Door Exchange (formerly Gate.io) has blocked website access from mainland China since 2021 and removed its app from domestic application markets. However, this does not mean that domestic users cannot access the platform at all. Through scientific internet tools and the official navigation links provided, domestic users can still safely and conveniently use the services of Big Door Exchange. Here are the specific access methods:
1. Use the Official Navigation Link to Access the Official Website#
Big Door Exchange provides a dedicated domestic official website navigation link for users to quickly access the latest domain name. According to official information, domestic users can enter the official website through the following link:
- Big Door Exchange Domestic Official Website Navigation: https://href.host/gate
Users only need to click this link to jump to the latest official domain name, avoiding the need for self-searching and preventing access to phishing websites. It is recommended that users use VPNs or other scientific internet tools to ensure the stability and security of their network connection when accessing.
2. Download the Big Door Exchange APP#
For users accustomed to mobile trading, Big Door Exchange provides an official APP download channel. Domestic users can obtain the latest version of the APP through the following link:
- Big Door APP Domestic Download Link: https://href.host/gateapp
After downloading, users should ensure that their device has enabled a scientific internet environment before installation. Once installed, users can log in with their existing accounts or follow the instructions to register a new account. The APP supports multiple languages and currency types, with a user-friendly interface suitable for both novice and experienced investors.
3. Configure a Scientific Internet Environment#
Due to the unique domestic network environment, accessing Big Door Exchange requires stable scientific internet tools. Users can choose reputable VPN services or use other proxy tools to ensure they can connect to the international network normally. When selecting a VPN, it is recommended to prioritize paid services that offer fast speeds, high stability, and support for multiple devices to ensure a smooth trading experience.
4. Account Security Precautions#
To ensure fund security, domestic users should pay attention to the following points when using Big Door Exchange:
- Bind Multi-Factor Authentication: It is recommended to bind email, Google verification codes, or the platform's built-in authenticator to avoid account theft.
- Beware of Phishing Websites: Only access the platform through official navigation links or the APP, and do not click on links from unknown sources.
- Regularly Check Assets: After logging in, regularly check account balances and transaction records to ensure there are no unusual operations.
IV. Future Outlook#
The renaming of Big Door Exchange marks its determination to enter a new stage. In the context of increasingly fierce competition in the global cryptocurrency market, the brand upgrade not only injects new vitality into the platform but also brings more expectations for users. Whether it is a more convenient trading experience, a richer array of blockchain products, or enhanced asset security, Big Door Exchange is striving to create greater value for users.
For domestic users, despite the challenges posed by the regulatory environment, it is still possible to enjoy the services of Big Door Exchange through scientific internet tools and official channels. In the future, with the popularization of blockchain technology and the improvement of industry standards, platforms like Big Door Exchange are expected to play a greater role globally, opening more doors to wealth and opportunities for users.
V. Conclusion#
The renaming of Gate.io to Big Door Exchange is both an inevitable choice for brand development and a proactive response to future markets. This change from "Gate.io" to "Big Door" not only reflects the platform's international vision but also demonstrates its profound insight into user needs. For domestic users, accessing Big Door Exchange through official navigation links and scientific internet tools is not complicated. As long as they maintain security awareness, users can continue to enjoy the high-quality services of this established platform.